Online Marketing Consultancy

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Advising the hotel industry how to increase their online revenue

How hotels improve their websites and service

A recently published article by Hotels Magazine looks at examples how hotels or rather hotel chains have improved their hotel online marketing. The argument is that 31% of the people who visit an online travel agency site, book directly with the supplier and therefore the supplier websites need to be providing a good service. I’ve made a similar argument in a recent blog entry: Why hotels need an individual website.

The Hotels Magazine article explains how hotel chains start optimising search results, make download times faster and provide more graphics on their websites.

For example, the Sonesta Collection has moved images and flash content from its server to a content delivery network which makes their website download twice as fast. A content delivery network employs servers strategically in multiple geographic locations, each of them containing a cached version of the website, so that delivery time is speed up dramatically.

Another good example they give is the new E-Wave feature on the Paradise by Marriot website.
Marriott has created an interactive kit for the leisure traveler or meeting organiser, including maps and video. They thereby significantly increased the time people spend on their website (+25%). Moreover, users can upload their own video, generate their own itinerary and send it to a friend or travel partner.

To read the full Hotels Magazine article, please click here.

e-conceptory creates responsive websites for hotels using the latest technologies: HTML5 and fluid web design for all screen sizes from mobile phone, to tablet, to desktop computer.

Filed under: Hotel Online Marketing, Hotel Websites, , , , , , ,

Why think twice before using audio on your hotel website

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Have you ever sat in the office surfing the web, when entering a site suddenly filled your otherwise quiet room with music blasting from your speakers – every single one of your colleagues looking at you with a knowing smile? I’m sure you have. And what did you do immediately – without even thinking? You’ve hit the ‘back’ button of your browser before even trying to figure out how to work the mostly well-hidden audio controls.

This is why a hotel should not use audio on their website, unless the sound is set to mute on entering and the user can switch it on if they choose to.

Audio on websites is intrusive. In a recent survey, 87% of web users said they found ads that play music or sound frustrating: The Harris Poll PDF. This, however, does not only apply to video ads – a recent annoying marketing trend (Publishers: don’t annoy users with audio).

Statistics show indisputably that people look for and book hotel rooms during the week. They do this from the office in between work, when no one looks at their screen. And they don’t want to be caught out by even the smoothest, atmospheric music that you may think is essential to selling your stylish hotel. Once they’ve hit the ‘back’ button, you’ve lost them forever.
Is the audio really worth risking that?

Filed under: Hotel Websites, , , , , , , ,

About me

Corinna Witt : e-commerce, hotel internet marketing expert for hotels and the travel industry

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