Online Marketing Consultancy

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Advising the hotel industry how to increase their online revenue

How hotels improve their websites and service

A recently published article by Hotels Magazine looks at examples how hotels or rather hotel chains have improved their hotel online marketing. The argument is that 31% of the people who visit an online travel agency site, book directly with the supplier and therefore the supplier websites need to be providing a good service. I’ve made a similar argument in a recent blog entry: Why hotels need an individual website.

The Hotels Magazine article explains how hotel chains start optimising search results, make download times faster and provide more graphics on their websites.

For example, the Sonesta Collection has moved images and flash content from its server to a content delivery network which makes their website download twice as fast. A content delivery network employs servers strategically in multiple geographic locations, each of them containing a cached version of the website, so that delivery time is speed up dramatically.

Another good example they give is the new E-Wave feature on the Paradise by Marriot website.
Marriott has created an interactive kit for the leisure traveler or meeting organiser, including maps and video. They thereby significantly increased the time people spend on their website (+25%). Moreover, users can upload their own video, generate their own itinerary and send it to a friend or travel partner.

To read the full Hotels Magazine article, please click here.

e-conceptory creates responsive websites for hotels using the latest technologies: HTML5 and fluid web design for all screen sizes from mobile phone, to tablet, to desktop computer.

Filed under: Hotel Online Marketing, Hotel Websites, , , , , , ,

Welcome to the Online Marketing Blog!

About the author:

I have over 15 years experience in ecommerce, online marketing and web project management, all gained working for various companies within the hotel and travel industry.

German by origin, I spent 8 years in the UK working for Open World Ltd, an online agency promoting luxury hotels internationally. Open World’s client portfolio included many of the major hotel chains such as Hyatt Hotels & Resorts, InterContinental Hotels & Resorts, Peninsula Hotels, Small Luxury Hotels, Pan Pacific Hotels & Resorts, to name but a few.
In 2007 I returned to Berlin, to set up the ecommerce department and develop the e-commerce strategy for the young but fast growing hotel management company, Grand City Hotels & Resorts.

With e-conceptory, I now make my experiences available to those companies who would like to wow their clients with a professional internet presence.

In short this is what I have to offer:

e-commerce, ecommerce, e-business, ebusiness, hotel online marketing, hotel internet marketing, new media marketing, web project management, web design, web programming, usability, accessibility, seo, sem, social media networking

Read more: www.e-conceptory.com

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About me

Corinna Witt : e-commerce, hotel internet marketing expert for hotels and the travel industry

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