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Advising the hotel industry how to increase their online revenue

Is Twitter trying to compete with Google?


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Twitter has just launched a new home page with a prominent search feature:

New Twitter Home Page promoting search

New Twitter home page promoting search

Is Twitter trying to compete with Google?

There has been talk about Twitter as a search engine for a while and it is already used as such, for example by journalists and marketers, to discover the latest trends. While Google’s News results are pretty up-to-date, they are also mainstream, i.e. news provided by the big agencies and newspapers. Twitter, however, is a social media site and therefore shows what people in the street consider news. In that sense Twitter certainly offers something Google cannot provide at the moment and fills a niche.

Trends, i.e. topics that have been tweeted about most during the last 24 hours, are listed underneath the search box on the new home page. Both, the prominent search box and list of trends will probably attract new users when they find topics that are of interest to them.

So, yes Twitter seams to be aiming for expansion and could well compete with traditional search engines in a web 2.0 world. Even more reason to use Twitter to promote your hotel. But don’t just be there – have a plan!

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Filed under: Hotel Online Marketing, Social Media Marketing, , , , , , , ,

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