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Advising the hotel industry how to increase their online revenue

Social Media: don’t just be there – have a plan!


Even though this is meant for restaurants, I’m sure it applies to hotel marketing, too. The main point being that you actually think about how to use Twitter and Facebook before you start using them. Don’t just create accounts because everyone else has one!

It should be pretty easy to determine your target audience and choose the networks accordingly since, contrary to common believe, not everyone is on Twitter.

Finding interesting topics and keep the updates coming might be slightly harder. Tip number 2 from the article is essential – do some research before starting! Set up a research system for permanent use (for example using Google Alerts). This would also enable you to respond to tweets in the way another blog describes it: Twitter’s Real Value Is In Personal Connections. Responding to tweets is very important because Twitter and Facebook are conversational and not just one-way.

Be visual! The number of tweets can be enormous when you follow more than a dozen tweeters. The most compellent tweets are those that have a link to click on which opens up more information or even better shows an image. Images make it personal, people love looking at them and they will also remember visual information better than a plain message.

I also like point 5 in the article, to create brand ambassadors. Let’s be fair, there is quite a lot of work involved in keeping social media marketing afloat and it’s taking up resources. So, if you can find people who are passionate about your brand, utilize them.

Whatever you do with social media – and the possibilities are endless – do have a plan first! Not only so you know what you are doing but also so that you can put the necessary resources into place to enable you to sustain your effort.

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